We Discovered Something Nobody Was Talking About
The problem with property management isn't being overwhelmed by volume. It's the quiet, persistent friction of doing the same menial task hundreds of times. We built Enquiry Genie to solve the real problem.
The Breakthrough Insight
While everyone else was building tools to handle "email overwhelm," we discovered that property managers weren't actually overwhelmed - they were just tired.
What Everyone Else Saw:
- • "Property managers are overwhelmed by email volume"
- • "They need faster response templates"
- • "Automation should handle more emails"
What We Discovered:
- • "Even one email feels like a chore when it's repetitive"
- • "The mental load is opening 3 tabs every single time"
- • "It's not hard work - it's draining work"
"I realized I wasn't dreading guest emails because there were too many. I was dreading them because I knew exactly what I had to do - and I'd done it a hundred times before."- Sarah, one of our first beta testers
The Mental Friction Principle
Simple tasks become psychological burdens when they require the same mental checklist repeatedly. The solution isn't speed - it's eliminating the friction entirely.
Our Journey to Understanding
How we went from building "another email tool" to solving a psychological problem nobody was addressing.
The Eureka Moment
While interviewing property managers for a different project, we noticed something unexpected. They weren't complaining about being overwhelmed - they were complaining about feeling 'tired' of the same repetitive tasks.
The Psychology Deep Dive
We studied the cognitive load of routine tasks and discovered that 'simple' doesn't mean 'effortless'. A 5-minute task that requires 3 tabs and the same mental checklist every time creates surprising psychological weight.
Testing the Transformation
Our first prototype didn't just save time - it transformed how users felt about their inbox. Beta testers reported actually looking forward to guest inquiries for the first time in years.
The 5-Second Win
Through iterative testing, we discovered the magic threshold: tasks that complete in under 5 seconds feel like wins, not work. This became our north star - every inquiry should become a satisfying micro-accomplishment.
What Drives Us
These insights shaped not just our product, but our entire philosophy about how technology should work.
Psychology First
We don't just build tools, we understand the emotional burden of admin work and design solutions that actually feel good to use.
Authenticity Preserved
AI should amplify your personality, not replace it. Every response sounds like you - just written faster and more consistently.
Effortless Excellence
The best technology disappears. Enquiry Genie works so seamlessly, you'll forget how you managed without it.
Built by Property People, for Property People
We didn't set out to build a SaaS product. We built a solution to our own daily frustration.
The Brother-Sister Duo Behind Enquiry Genie
George and Grace aren't typical tech founders. They're hospitality veterans who ran the Fulham Beach Club in London and manage their own property portfolio.
After years of handling hundreds of event inquiries and guest bookings, they knew exactly what the real problem was - not the volume of emails, but the mental exhaustionof doing the same task over and over.
"We built Enquiry Genie because we were tired of opening three tabs every time a guest inquiry came in," says Grace. "We needed it for our own properties first."
But it wasn't enough to just build another tool.They wanted true seamlessness - no uploading Excel files every time prices changed, no manual data entry, no workflow disruption.
Fulham Beach Club
Managed corporate events and private bookings in Central London, handling complex inquiries with multiple requirements daily.
Property Portfolio
Active property managers themselves, dealing with guest inquiries, availability checks, and pricing calculations firsthand.
Built for Themselves
Enquiry Genie was developed as an internal tool to solve their own daily email friction before becoming a product for others.
True Seamlessness
Pulls pricing directly from Airbnb automatically. No Excel uploads, no manual updates. Booking.com integration coming soon.
"When you've answered 'Is the cottage available August 12-19?' for the thousandth time, you start to understand that the problem isn't complexity - it's repetition."- George & Grace, Founders
Need Other Integrations?
We're always working on making Enquiry Genie more seamless. Currently building Booking.com auto-pricing. If there's a platform you'd love to see integrated, we'd love to hear from you.
Experience the Difference
We didn't just build a better email tool - we solved the psychology of repetitive work. Feel the transformation from mental friction to momentum.